Conference Schedule

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MONDAY 1/19

11:00 A.M. - Splitsville Bowling Social 
Splitsville, Anaheim CA

2:00 P.M. - Opening Tailgate Reception
East Lot, Anaheim Marriott

TUESDAY 1/20

7:00 A.M. - Breakfast
Marquis Ballroom Center

8:00 A.M. - Sessions Begin
Marquis Ballroom Center

  • This is an executive update on the current state of ForeverLawn and the industry, as well as a look into the future of where we are headed.

10:10 A.M. - Morning Break

10:35 A.M. - Sessions Resume
Marquis Ballroom Center

  • In this Coffee Talk, we’re diving into the importance of trust in business, featuring Ted Lawver, the owner of ForeverLawn Chicago. By fostering a culture built on trust, businesses can discover new possibilities, see more growth, and enjoy greater independence.  

  • In today’s market, the biggest obstacle to closing ForeverLawn projects is rarely desire; it’s affordability and cash flow. In this main-stage session, we’ll explore why homeowners and commercial buyers increasingly expect affordable payment options, how financing changes buying behavior, and how ForeverLawn dealers can confidently introduce, present, and close using financing without pressure or complexity.

    Attendees will learn how to position financing as a service, not a fallback, how to integrate payment options naturally into both residential and commercial sales conversations, and how leading with affordability can increase close rates, grow average project size, and reduce stalled deals.

12:00 P.M. - Lunch
Marquis Ballroom Center


1:15 P.M. - Sessions Resume
Marquis Ballroom Center

  • Transferring a business to new ownership is not something that is often thought about but is something that should be planned for. This presentation will cover ways to build a transferrable business, how to value a business, a few types of business transfers, and how the Home Office can help.

2:10 P.M. - Afternoon Break (Refreshments Served)


2:30 P.M. - The ForeverLawn Expo & Concurrent Breakout Sessions
ForeverLawn Expo: Grand Ballroom F-K

  • How to Build a Team - OC 1
    ForeverLawn of Tampa Bay

    Learn about ForeverLawn of Tampa Bay’s high-performing team and how they got there. Can your dealership follow a similar path, or should it look different?

    Building a Winning Culture - OC 2
    ForeverLawn of South Jersey

    We will look at why culture is important and how to define and build your dealership’s culture.

    Engaging with Architects - OC 3
    ForeverLawn North Central Georgia

    We will examine making inroads with landscape architects — how to connect with them and why it’s worth it.  

    Operating a Seasonal Business -OC 4
    ForeverLawn of Ohio

    Operating a seasonal business can be challenging and requires a different approach to help you retain your entire team, add value to your clients, and maintain profits.  ForeverLawn of Ohio has done this with a mindset shift on how we approach the off-season.

  • Developing Sales Teams to Win in All 4 Quadrants Grand - Dan Foust

    Selling successfully across all four ForeverLawn quadrants requires more than a one-time training event — it requires continuous development. In this session, we’ll introduce ForeverLawn Accelerate by GameFace, a new sales development platform built on the GameFace training system and customized specifically for ForeverLawn dealers. This session will walk through how ForeverLawn Accelerate supports pre-training, in-person execution, and post-training mastery, ensuring salespeople and owners are aligned, equipped, and developed at the right level for their experience and opportunity. Attendees will see how the platform integrates sales skills, product knowledge, brand strategy, financing, and the 4-quadrant framework into a measurable, repeatable system. This session will also introduce a limited 1-Year Pilot Program for dealers interested in helping shape the future of ForeverLawn sales development.

  • Standards and the ForeverLawn Advantage - Aaron Gressel

    Reviewing 2025, previewing 2026, and defining how to execute the ForeverLawn Brand Expectations with consistency and quality across every ForeverLawn installation.

  • How to Build a Team - OC 1
    ForeverLawn Texas

    Learn about ForeverLawn Texas’ high-performing team, and how they got there.  Can your dealership follow a similar path, or should it look different?

    Building a Winning Culture - OC 2
    ForeverLawn West Texas

    A winning culture doesn’t happen by accident. In this session, ForeverLawn leaders from South Jersey and West Texas share real-world systems for hiring the right people, building strong crews, motivating installers, and maintaining high-quality standards that reduce callbacks and drive long-term success.

    Engaging with Architects - OC 3
    ForeverLawn Tulsa

    We will examine making inroads with landscape architects — how to connect with them and why it’s worth it. 

    Operating a Seasonal Business - OC 4
    ForeverLawn Minnesota

    In this presentation, we will explore the structure of ForeverLawn Minnesota, highlighting staff roles and innovative strategies for managing inventory and remnants effectively using HubSpot. Additionally, we will discuss maximizing the off-season for operational improvements, retaining skilled installers, and creating opportunities for indoor work during winter, while engaging the team in goal setting for 2026.

5:30 P.M. - Adjourn

8:00 P.M. - F is for Faith
Marquis Ballroom Center

WEDNESDAY 1/22

7:00 A.M. - Breakfast
Marquis Ballroom Center

8:00 A.M. - Sessions Begin
Marquis Ballroom Center

  • “What if…”  It’s about the future; it’s about possibilities. Let’s think together about what could be and embrace the power of “What if?”

9:40 A.M. - Morning Break

10:10 A.M. - Sessions Resume
Marquis Ballroom Center

  • Examining how playground surfaces influence playability, child development, and community well-being.

  • Strengthening our foundation, expanding our impact, and empowering our dealer network.

12:00 P.M. - Lunch
Marquis Ballroom Center


1:15 P.M. - Breakout Session 1
Various Locations

  • 20 years and over 25 million square feet later, K9Grass remains “The Synthetic Grass Designed Specifically for Dogs.”  It is a tremendous asset to your business to be able to offer K9Grass, a distinct and proven product. We will explore some of the incredible opportunities K9Grass offers. We will also introduce the new ecologically friendly K9Grass Eco and some new tools for building your K9Grass business.   

  • Activating playability, safety, and value with the Playground Grass portfolio.

  • Finding ways to increase your LandScapes volume by taking advantage of the latest product releases and tools available.

  • Most ForeverLawn dealers are already selling across multiple customer types: homeowners, commercial clients, referral partners, and long-term relationships; but few are doing so intentionally in all four areas. This breakout session introduces the ForeverLawn 4-Quadrant Sales Framework, a structured strategy for building balanced, predictable growth across all sales channels. Attendees will learn how each quadrant requires a different approach, skill set, and rhythm; why relying too heavily on one quadrant creates volatility and burnout; and how to begin building a clear strategy for each quadrant that aligns with their market, team, and brand mix. This session is designed for both owners and sales professionals and will include interactive discussion, real-world examples, and practical next steps.

  • The official launch of the GolfGreens Specialist Service is finally here. We take the technical, time-consuming tasks off the dealer's plate and centralize them into a high-performance sales engine. The result is more leads, higher conversion rates, more profit, and less work for the dealer.

  • Many current field industry trends strongly favor SportsGrass and ForeverLawn dealers. In this breakout, we will explore these trends, three proven sales tactics dealers are using, and updates to SportsGrass processes for 2026.

2:00 P.M. - Afternoon Break (Refreshments Served)


2:30 P.M. - Breakout Session 2
Various Locations

  • 20 years and over 25 million square feet later, K9Grass remains “The Synthetic Grass Designed Specifically for Dogs.”  It is a tremendous asset to your business to be able to offer K9Grass, a distinct and proven product. We will explore some of the incredible opportunities K9Grass offers. We will also introduce the new ecologically friendly K9Grass Eco and some new tools for building your K9Grass business.   

  • Activating playability, safety, and value with the Playground Grass portfolio.

  • Finding ways to increase your LandScapes volume by taking advantage of the latest product releases and tools available.

  • Back by popular demand, join Edmond Mack for a breakout session on the importance of having an attorney to safeguard your dealership. Learn how proactive legal support can help you navigate challenges, protect your business interests, and provide peace of mind. From contract management to crisis response, discover the critical steps you can take now to ensure your business is secure and prepared for the future.

  • We will look at how we best align brand, marketing, sales, and your dealership for market growth. We will focus on positioning and branding, marketing that drives demand, building a culture that reflects the brand position consistently, sales alignment, and your role in market growth.

  • This session introduces the refreshed National Accounts program — a clearer, faster, and more strategic system designed to elevate the ForeverLawn brand while creating more opportunities for dealers. We’ll walk through what qualifies a customer as a National Account, how the new process speeds up quoting and drives growth, and how Home Office support and dealer collaboration work together to win more business. Ultimately, the focus is simple: stronger partnerships, greater efficiency, and more projects for every dealer in the network.

  • Most ForeverLawn dealers are already selling across multiple customer types: homeowners, commercial clients, referral partners, and long-term relationships; but few are doing so intentionally in all four areas. This breakout session introduces the ForeverLawn 4-Quadrant Sales Framework, a structured strategy for building balanced, predictable growth across all sales channels. Attendees will learn how each quadrant requires a different approach, skill set, and rhythm; why relying too heavily on one quadrant creates volatility and burnout; and how to begin building a clear strategy for each quadrant that aligns with their market, team, and brand mix. This session is designed for both owners and sales professionals and will include interactive discussion, real-world examples, and practical next steps.

3:35 P.M. - Afternoon Break

3:45 P.M. - Owners Only Meeting - Dale Karmie & Brian Karmie
Marquis Ballroom Center

4:30 P.M. - Adjourn

6:30 P.M. - The Blades ForeverLawn Awards Banquet
Marquis Ballroom Center